Category: Articles

The Power and the Pitfalls of Personal Branding

There is growing recognition that being ‘good at what you do’ isn’t enough and that a strong personal brand can be the differentiator that sets you apart from the competition. Jeff Bezos of Amazon summed it up when he said; ‘everyone has a personal brand; it’s what people say about you when you leave the

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A dose of inspiration with a difference!

I devour personal development books.  Someone only has to mention an inspirational title and I’m on Amazon like a flash, credit card poised.  The list is endless and I can’t wait to read, and recommend on to anyone who will listen. But it was an unexpected book that moved me to write today’s comment.  I

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Deborah makes an Impact with BiY

On 1 May, Deborah is teaming up with fellow BiY Associate Louise Turner of Your Virtual PR to deliver May’s workshop ‘Boom! Make an Impact‘ Focusing on executive presence, appearance and non-verbal communication, Deborah will explore how these vital tools can give an edge when it comes to winning business. Louise Turner, has a track

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How do people see you?

Sir Bradley Marc Wiggins. The first British winner of the Tour de France, winner of seven Olympic medals, four of them gold; but when you hear his name, what is the image that appears in your mind first?  Is it the yellow jersey, shiny medal, or is it, the most celebrated sideburns in sport? Ask

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