Earlier this year, after eight years in business, I decided it was time for a re-fresh of my business brand. Prompted by my plans to launch an online product, I was ready to tweak and update the original DO Impact logo.
I’ve never done things by halves.
Fast forward a few months and the refresh has become a full blown rebrand and shiny website to match. On the back of this there will be a new podcast, webinar programme and online course; more on that shortly.
I’ve worked closely with the fabulous team at Allgood to inspire and deliver the finished article and I hope you’ll agree, it certainly has impact!
Paul Dodd, brand expert and owner of Allgood, was one of the first people I met when I started the business, all those years ago. We’ve always shared a passion for brand and have a similar approach to business.
Most important in my decision to work with Paul was trust. Yes, I love the work he has produced for other people, but as someone who’s brand is my business, it was crucial to work with someone who understood me well enough to challenge and push me out of my comfort zone. I’ve learnt a lot about myself and my vision for the business though my work with Paul over the last few months. He and his colleague Vicki have listened and shared ideas with enthusiasm, creating a new brand which I can’t wait to ‘own’ and share with you.
So, no refresh. No little tweaks. Instead, a full blown rebrand and some exciting new products over the coming months.
I’m excited to introduce, Deborah Ogden Limited.
The same service. A new name and a grown up look.
Me. Just better.